Concepts
 
  Summary
  Case study

Integrated Communication-Mix
Example Elisabeth Sommer Relocation

Advertisements: campaign with different headlines hitting the service Business Cooperation: Ring deutscher Makler (RDM) Public relations: TV contributions to Frontal 21, Zeitspiegel, Bayern 5
Customer relations: Newsletter "SOMMER TIMES", Get-Together Events
Give-aways: Parking equipment for Germany, keyring pendant
Employee Training: Cross-cultural training, communication workshops